How a leading sports shoe manufacturer in South East Asia, was able to ace Inventory Visibility across its Supply Chain



  • Illegal diversion of products
  • Product and inventory tracking
  • Low visibility of trade promotions and schemes
  • Consumer engagement

About the company

The customer is amongst the leading Sports Shoe Manufacturer in South-east Asia. It has entirely captive manufacturing plants, with +10 packaging lines in each plant. The annual aggregated production capacity is of 15 million products. The Company thrives on to provide high performance sports Footwear to Indian Consumers at economical prices. The pricing strategy works right because of their highly efficient production and distribution processes.

The goal

In achieving its primary objective of economically priced Footwear, the company faced the following challenges with regards to the distribution processes:

  • Diversion of products from assigned territories, that impacts the company’s provisioned pricing strategy.
  • Lack of proper tracking IT infrastructure of products and inventories at all levels (warehouses, distributors and retailers).
  • Low visibility into redemption of trade promotions and schemes by last mile supply chain partners.
  • Absence of consumer data and engagement channel.

Solution we provided

Supplytics Aimed at resolving the challenges by providing:

  • Automated Hardware and Software infrastructure to monitor product movement and inventory at all levels of the supply chain.
  • Advanced BI & Analytics aided visibility of inventory at all levels of supply chain.
  • Mobile App enabled seamless engagement channel with Retailers and Distributors for communication and redemption of trade promotions and schemes.
  • Advanced analytics aided consumer engagement channel.

The company endorsed the benefits of deploying Supplytics with marked improvements in visibility on its products, people & processes.

  • Advanced diversion monitoring system enabled up-to level of individual product.
  • We’re in processes partnering with 25 Mother Hubs, +400 Distributors and +20,000 retailers to understand individual inventory consumption pattern of +400 SKUs across 15 states in India.
  • Improved understanding of redemption of trade promotion and scheme by retailers.
  • Direct consumer engagement channel.

Supplytics BI Dashboard Analysis

Intelligent Diversion Monitoring: The dashboard provides comprehensive insights into the anomalies and variances in the product distribution from the target locations. Supplytics API captures real-time location of products using integrated IP extraction from inventory locations. Using Supplytics, entire diversion control can be automated, eliminating field agent verification drives.

Product Return Dashboard and Reconciliations Tool: The dashboard is customizable, for finance department to streamline product return and recalls from various supply chain partners. The data enabled intelligence enables monitoring of all un-authorized or illegitimate returns.

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